A.I.'s Slime Out Moment

In this edition:

1. ChatGPT's Drop

2. AI's Continued Relevancy

3. Implication: Greater Personalization

Lately, the press has been filled with stories documenting ChatGPT’s imminent demise as it reported sustained three consecutive months of declines in users last summer. According to Reuters, ChatGPT’s website visits decreased by 3.2% to 1.43 billion in August, following approximately 10% drops from each of the previous two months.

ChatGPT's Drop

The drops in visitorship coincided with documented drops in visitor time spent and quality of data/accuracy issues. For example, a group of Stanford and UC Berkeley professors produced a white paper called “How is Chat GPT’s Behavior Changing over Time?”. The not-so-glowing prognosis: one of the professors, Matei Zaharia shared on Twitter, "GPT -4's success rate on 'is this number prime? think step by step' fell from 97.6% to 2.4% from March to June." The professors ultimately recommended that “users or companies who rely on LLM services as a component in their ongoing workflow, we recommend that they should implement similar monitoring analysis as we do here for their applications”.

AI's Relevancy

So does this mean AI has reached its peak? Certainly not as ChatGPT is one of many existing AI services and the benefit of our current times is how incredibly competitive the AI race is and how it is creating a boon of choice for users. AI will continue to peak and valley as it moves through its growth phases.

Implication: Greater Personalization

Also, the implications for Marketers could not be better. There is the emergence of one key trend that will benefit marketers in the near term: AI’s impact on accelerating personalization. AI is helping to accelerate digital marketing’s dominance over once-considered traditional channels like radio, out-of-home, and TV. As digital marketing continues to grow, AI will help drive more personalization into digital marketing’s key pillars; i.e., email, social media, influencer media, SEO.

Another prime beneficiary of AI personalization is Retail Media Networks. RMNs are gaining traction with 60% of marketers having a general understanding of them and 84% envisioning increased adoption in the next year.

It will be key for marketers to continue to stay up to date on the latest AI trends. This will enable accelerated competitiveness via early adoption of AI in driving key personalization targets resulting in significant improvements in sales and customer engagement.